Brand Story
About Jappkids
At Jappkids, we believe every child deserves to look and feel their best. Born from a passion for kids’ fashion, we combine comfort, quality, and creativity in every piece we make.
Our collection features colourful, on-trend garments crafted from premium fabrics that parents trust and kids love to wear. From timeless classics to bold, playful designs, there is something for every child and every occasion.
Bright, vibrant, and built to last. That is the Jappkids promise.
Director's Profile
Mr. Vijay Kalal's journey in fashion began in 1990, working on the retail side of the garment industry. After thirty years of experience and a deep understanding of what the market truly needed, he identified a clear gap: good quality, stylish clothing for boys was hard to find. That insight became the foundation of Jappkids, which he launched in 2018.
With his expertise in premium fabrics and an eye for international trends, Mr. Kalal built Jappkids from the ground up, establishing a strong presence in retail stores across tier one and tier two cities throughout India in the B2B sector.
Today, the next generation has stepped in to grow the brand further. His son Jatin Kalal joined as Head Designer, bringing fresh creative direction to every collection, while his daughter Kushi Kalal leads the D2C division, driving Jappkids toward a stronger direct connection with families across the country.
Together, the Kalal family is committed to making Jappkids a household name in children's fashion.
Core team
Behind every great collection is a team that truly cares. At Jappkids, our core team is made up of passionate designers and skilled craftspeople who live and breathe children’s fashion.
With deep exposure to modern techniques and global trends, our team brings creativity and precision to every garment we produce. From the first sketch to the final stitch, each piece is crafted with an obsessive attention to fit, finish, and quality that sets Jappkids apart.
We do not just make clothes. We build confidence for kids, one outfit at a time.
